Introducing WP Outreach: Email Marketing Built for WordPress
Today marks a new chapter in WordPress email marketing. We are excited to announce the initial release of WP Outreach — a powerful, native email marketing and automation plugin designed exclusively for WordPress.
The WP Outreach Editorial Staff is a team of WordPress…
Today marks a new chapter in WordPress email marketing. We are thrilled to announce the initial release of WP Outreach — a powerful, native email marketing and automation plugin designed exclusively for WordPress.
Why We Built WP Outreach
For years, WordPress site owners have had to rely on third-party email services that require complex integrations, monthly fees, and sending your subscriber data to external platforms. We believed there had to be a better way.
WP Outreach was born from a simple idea: your email marketing should live where your content lives — right inside WordPress. No external dependencies, no monthly per-subscriber fees, and complete ownership of your data.
What Makes WP Outreach Different
Native WordPress Integration
WP Outreach is not just another plugin that connects to an external service. It is a complete email marketing solution that runs entirely within your WordPress installation. Your subscribers, campaigns, and analytics all stay on your server.
Drag-and-Drop Email Builder
Create beautiful, responsive emails without touching a single line of code. Our intuitive email builder lets you design professional campaigns in minutes with pre-built blocks for text, images, buttons, dividers, and more.
Powerful Automation
Set up automated email sequences triggered by user actions — welcome series for new subscribers, follow-up emails after purchases, re-engagement campaigns for inactive users, and much more. Once configured, your automations work around the clock.
Amazon SES Integration
Send emails at scale with Amazon Simple Email Service (SES) integration. With sending costs as low as $0.10 per 1,000 emails, you can reach your entire audience without breaking the bank.
Key Features in This Release
- Subscriber Management — Import, organize, and segment your subscribers with custom fields and tags
- Campaign Creation — Send one-time broadcasts, schedule campaigns, or set up recurring newsletters
- Email Templates — Start with professionally designed templates or create your own
- Analytics Dashboard — Track opens, clicks, bounces, and unsubscribes in real-time
- List Segmentation — Target specific subscriber groups based on behavior and attributes
- GDPR Compliance — Built-in tools for consent management and data privacy
Getting Started
Ready to take control of your email marketing? Getting started with WP Outreach is simple:
- Purchase and download the plugin from our pricing page
- Install and activate in your WordPress dashboard
- Configure your sending method (SMTP or Amazon SES)
- Import your existing subscribers or start fresh
- Create your first campaign!
Check out our documentation for detailed setup guides and tutorials.
What is Next
This is just the beginning. We have an exciting roadmap ahead with features like:
- A/B testing for subject lines and content
- Advanced automation workflows with conditional logic
- WooCommerce deep integration
- More email service provider options
- AI-powered content suggestions
We are committed to building the best email marketing solution for WordPress, and your feedback will help shape our direction. Join us on this journey!
Thank You
To everyone who has supported us during development, tested early builds, and provided invaluable feedback — thank you. WP Outreach exists because of you.
Here is to the future of WordPress email marketing.
— The WP Outreach Team
Written by
WP Outreach Editorial Staff
The WP Outreach Editorial Staff is a team of WordPress experts here to help you understand email marketing for WordPress—and get the most out of WP Outreach with clear guides, tips, and best practices.
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