Frequently Asked Questions

WP Outreach includes a library of professionally designed email templates for various purposes:

• Welcome emails
• Newsletter templates
• Product announcements
• Promotional campaigns
• Transactional emails
• Re-engagement campaigns

All templates are fully customizable with our drag-and-drop editor, and you can also create your own from scratch.

Yes\! WP Outreach includes powerful automation features:

• Welcome sequences: Automatically send a series of emails to new subscribers
• Drip campaigns: Schedule emails to be sent at specific intervals
• Trigger-based automations: Send emails based on user actions (purchases, form submissions, etc.)
• Birthday/anniversary emails: Celebrate with your subscribers automatically

Yes, WP Outreach includes A/B testing (split testing) functionality. You can test:

• Subject lines
• Email content
• Send times
• From names

The system automatically determines the winner based on open rates, click rates, or conversions, and sends the winning version to the remaining subscribers.

WP Outreach provides comprehensive analytics including:

• Open rates and click-through rates
• Subscriber growth over time
• Campaign performance comparisons
• Geographic data
• Device and email client statistics
• Revenue tracking (for e-commerce integrations)
• Unsubscribe and bounce tracking

All data is displayed in easy-to-understand charts and can be exported for further analysis.

WP Outreach is a complete email marketing and automation plugin for WordPress. It allows you to build your email list, create and send campaigns, set up automations, and track your results—all from within your WordPress dashboard.

Unlike external email marketing services, WP Outreach keeps your data on your own server and doesn’t charge per-subscriber fees.

No, WP Outreach works out of the box with your WordPress site. However, for better email deliverability, we recommend connecting an SMTP service or Amazon SES.

The plugin supports various sending methods including:

• WordPress default mail (wp_mail)
• Custom SMTP server
• Amazon SES
• SendGrid, Mailgun, and other SMTP providers

Yes, WP Outreach is designed with privacy in mind. Since all your subscriber data stays on your own server, you have complete control over your data.

The plugin includes features to help with GDPR compliance:

• Double opt-in subscription
• Easy unsubscribe in every email
• Data export and deletion tools
• Consent tracking

Yes\! WP Outreach has deep WooCommerce integration:

• Automatically add customers to your email list
• Segment subscribers by purchase history
• Send abandoned cart emails
• Post-purchase follow-up sequences
• Product recommendation emails
• Track revenue from email campaigns

The integration works seamlessly and requires no additional plugins.

Connecting Amazon SES is straightforward:

1. Create an AWS account and set up SES
2. Generate API credentials (Access Key ID and Secret)
3. Verify your sending domain in SES
4. Enter your credentials in WP Outreach settings
5. Test the connection

WP Outreach includes a setup wizard that guides you through the process. Amazon SES offers very low-cost email sending (about $0.10 per 1,000 emails).

WP Outreach integrates with popular form plugins:

• Contact Form 7
• WPForms
• Gravity Forms
• Ninja Forms
• Formidable Forms
• Elementor Forms

You can also use our native opt-in forms, which include popups, slide-ins, inline forms, and floating bars—all with A/B testing capabilities.

Yes, WP Outreach includes a comprehensive REST API that allows you to:

• Manage subscribers programmatically
• Trigger automations from external systems
• Retrieve campaign statistics
• Create and send campaigns
• Manage lists and segments

The API uses WordPress REST API standards and includes authentication via API keys. Full documentation is available in our developer docs.

WP Outreach offers several pricing plans:

• Free: Basic features for up to 500 subscribers
• Starter ($99/year): 1 site, unlimited subscribers, all features
• Professional ($199/year): 5 sites, unlimited subscribers, priority support
• Enterprise ($499/year): 48 sites, dedicated support

All paid plans include lifetime updates and a 14-day money-back guarantee.

No\! Unlike most email marketing services, WP Outreach does not charge based on the number of subscribers you have. Once you purchase a license, you can have unlimited subscribers without additional costs.

Your only ongoing costs are your hosting and any SMTP service fees if you choose to use one.

Yes, you can upgrade your plan at any time. When upgrading, you’ll only pay the difference between your current plan and the new plan.

If you need to downgrade, you can do so at your next renewal date. Contact our support team for assistance.

WP Outreach has minimal server requirements:

• WordPress 5.8 or higher
• PHP 7.4 or higher (PHP 8.0+ recommended)
• MySQL 5.6 or higher
• At least 64MB of memory (128MB recommended)

The plugin works with most quality WordPress hosts. For sending large volumes of email, we recommend using Amazon SES or a dedicated SMTP service.

To ensure your emails reach the inbox:

1. Use a professional SMTP service like Amazon SES, SendGrid, or Mailgun
2. Set up SPF, DKIM, and DMARC records for your domain
3. Use a consistent From address that matches your domain
4. Maintain a clean list by removing bounced and inactive subscribers
5. Send relevant content to keep engagement high

WP Outreach includes tools to help you manage bounces and maintain list hygiene automatically.

No, WP Outreach is designed for performance:

• Email sending is processed in the background using WordPress cron
• Large campaigns are queued and sent in batches
• Database queries are optimized for speed
• Assets are only loaded where needed

The plugin has been tested on sites with hundreds of thousands of subscribers without impacting frontend performance.

Yes\! WP Outreach supports importing subscribers from:

• CSV files (from any service)
• Mailchimp
• ConvertKit
• ActiveCampaign
• Other WordPress plugins

The import wizard maps fields automatically and handles duplicates. You can also segment imported subscribers during the import process.