WordPress User Login Trigger

The WordPress User Login trigger fires when a user logs into your WordPress site, with an optional inactivity filter.

When It Fires

• User logs in through WordPress login form
• User logs in via social login plugin
• User logs in through WooCommerce checkout

Configuration Options

Option	Description
Minimum Days Since Last Login	Only trigger if user hasn’t logged in for this many days. Options: 7, 14, 30, 60, 90 days. Leave empty to trigger on every login.
User Roles	Multi-select to filter by specific user roles.

Important: The inactivity filter is key for re-engagement campaigns. Without it, the automation would fire on every single login, which is usually not what you want.

Available Data

Variable	Description
{{email}}	User’s email address
{{first_name}}	First name
{{last_name}}	Last name
{{user_role}}	Primary user role
{{days_since_last_login}}	Number of days since previous login

Common Use Cases

Welcome Back Campaign

1. WP User Login: Min 30 days since last login
2. Send Email: “Welcome back! Here’s what’s new”
3. Add Tag: “re-engaged”

Re-activation Tracking

1. WP User Login: Min 90 days since last login
2. Remove Tag: “inactive”
3. Add Tag: “reactivated”
4. Webhook Call: Update CRM

VIP Re-engagement

1. WP User Login: Min 60 days, Role = “VIP”
2. Send Email: “We’ve missed you! Exclusive offer inside”

How Login Tracking Works

WP Outreach tracks the last login time for each user in the wp_outreach_last_login user meta field. When a user logs in:

1. System checks time since last login
2. If it meets the minimum days threshold, trigger fires
3. Last login time is updated for next comparison

Pro Tips

• Always use the inactivity filter unless you have a specific reason to trigger on every login
• Combine with role filtering for targeted re-engagement
• Use the {{days_since_last_login}} variable to personalize your messages