WooCommerce Triggers

WP Outreach integrates with WooCommerce to trigger automations based on e-commerce events. Build powerful customer journeys based on purchases, cart activity, and customer lifecycle.

Available Triggers

Order Completed

Fires when a customer completes a purchase (order status changes to “completed”).

Configuration Options

• Product (Optional) – Trigger only for orders containing specific product
• Category (Optional) – Trigger only for orders containing products from specific category
• Minimum Order Value (Optional) – Only trigger for orders above a certain amount
  
  

Available Data

Merge Tag	Description
{{subscriber.email}}	Customer email
{{subscriber.first_name}}	Billing first name
{{subscriber.last_name}}	Billing last name
{{order_id}}	WooCommerce order ID
{{order_total}}	Order total amount
{{order_date}}	Date of purchase
{{product_names}}	List of purchased products
{{order_url}}	Link to order details

Order Created

Fires when a new order is placed (regardless of payment status). Useful for sending order confirmations.

Cart Abandoned

Fires when a customer adds items to cart but does not complete checkout within a specified time period.

Configuration Options

• Wait Time – How long after cart activity to trigger (1 hour, 4 hours, 24 hours, etc.)
• Minimum Cart Value (Optional) – Only trigger for carts above a certain amount

Customer First Purchase

Fires only when a customer makes their first-ever purchase. Does not fire for repeat customers.

Product Reviewed

Fires when a customer leaves a product review.

Common Use Cases

1. Post-Purchase Follow-up – Send thank you email, product tips, or review request after purchase
2. Cart Recovery – Send reminder emails to customers who abandoned their cart
3. Welcome New Customers – Special welcome sequence for first-time buyers
4. Cross-sell/Upsell – Recommend related products based on purchase history
5. VIP Recognition – Tag high-value customers and send exclusive offers
6. Review Requests – Request product reviews X days after purchase
7. Replenishment Reminders – Remind customers to reorder consumable products

Order Status Triggers

Trigger automations based on specific order status changes:

Status Change	Use Case
Pending → Processing	Order confirmation received
Processing → Completed	Order shipped/delivered
Any → On-Hold	Payment issue notification
Any → Cancelled	Win-back campaign
Any → Refunded	Feedback request

Pro Tips

• Use product/category filters to send highly relevant follow-up content
• Combine with wait steps for perfectly timed cart abandonment emails (1hr, 24hr, 72hr)
• Tag customers based on purchase categories for future segmentation
• Set up different sequences for first-time vs. repeat customers
• Use order value conditions to identify VIP customers
• Consider time zones when sending cart abandonment emails

Requirements

• WooCommerce plugin must be installed and active
• For cart abandonment: Customers must be logged in or have provided email at checkout