Post Subscriptions

Allow subscribers to follow specific posts and receive email notifications when those posts are updated.

What are Post Subscriptions?

Post Subscriptions let your visitors subscribe to individual posts or pages. When you update that content, all subscribers receive an automatic email notification.

This is perfect for:

• Product pages with updates
• Documentation that changes frequently
• Event pages with schedule updates
• News articles with developing stories
• Tutorial posts with new additions

Enabling Post Subscriptions

Navigate to WP Outreach → Settings → Post Subscriptions:

Setting	Description
Enable Post Subscriptions	Master toggle for this feature
Supported Post Types	Select which post types allow subscriptions
Subscribe Button Text	Customize the button label
Button Position	Before content, after content, or manual

Supported Post Types

You can enable subscriptions for any public post type:

• Posts – Blog posts
• Pages – Static pages
• Products – WooCommerce products
• Custom Post Types – Any registered CPT

Notification Settings

Setting	Default	Description
Notification Template	Default	Email template for notifications
Notification Delay	5 minutes	Wait time before sending (allows for quick edits)
Include Excerpt	Yes	Include post excerpt in email
Include Featured Image	Yes	Include featured image in email

Tip: The notification delay prevents sending multiple emails if you make quick edits after publishing. Increase this for posts you frequently update.

Adding the Subscribe Button

Automatic Placement

Set the Button Position to automatically add the subscribe button before or after your content.

Manual Placement

Use the shortcode to place the button anywhere:

[wpo_subscribe_button]

Or use the Gutenberg block: WP Outreach Subscribe Button

PHP Template

For theme developers, use the function:

<?php wpo_subscribe_button(); ?>

Subscriber Experience

1. Visitor clicks “Subscribe to Updates” button
2. Modal appears asking for email address
3. Confirmation email sent (if double opt-in enabled)
4. Subscriber receives notification when post is updated

Managing Subscribers

View post subscribers at WP Outreach → Subscribers:

• Filter by “Post Subscriptions”
• See which posts each subscriber follows
• Manually add or remove subscriptions

Customizing the Email Template

Go to WP Outreach → Templates and edit the “Post Update Notification” template. Available merge tags:

Merge Tag	Description
{post_title}	The updated post title
{post_url}	Link to the post
{post_excerpt}	Post excerpt
{post_featured_image}	Featured image HTML
{subscriber_name}	Subscriber first name
{unsubscribe_url}	Unsubscribe from this post

Best Practices

• Use a meaningful delay (5-15 minutes) to avoid sending for minor edits
• Customize the notification template to match your brand
• Only enable for post types where updates are valuable
• Consider adding the button only to specific posts via shortcode