Post Published Trigger

The Post Published trigger fires when a NEW post, page, or custom post type is published for the first time.

When It Fires

• A draft post is published
• A scheduled post becomes published at its scheduled time
• A new post is created and published immediately

Note: This trigger only fires on initial publication. For updates to already-published posts, use the “Post Updated” trigger.

Configuration Options

Option	Description
Post Type	Filter by post type (post, page, product, or any custom post type). Leave as “Any post type” to trigger for all.

Available Data

Variable	Description
{{post_id}}	The published post ID
{{post_type}}	Post type (post, page, etc.)
{{post_title}}	Post title
{{post_url}}	URL to the post
{{post_excerpt}}	Post excerpt or auto-generated summary
{{post_author}}	Author display name
{{post_date}}	Publication date
{{featured_image}}	Featured image URL

Content Trigger – Recipients

Unlike subscriber-based triggers, content triggers don’t have a single subscriber. Instead, you configure who receives the email in the Send Email action:

• All subscribers in selected lists – Send to entire lists
• Post subscribers – Only subscribers who opted-in for post updates

Common Use Cases

New Blog Post Notification

1. Post Published: Post Type = “Post”
2. Send Email to “Newsletter” list: “New: {{post_title}}”

New Product Announcement

1. Post Published: Post Type = “Product”
2. Send Email to “Customers”: “Check out our new product!”

Pro Tips

• Use {{featured_image}} in your email for visual appeal
• Combine with Wait action if you want to delay sending
• Use post type filtering to send different notifications for different content types