Email Opened Trigger

The Email Opened trigger fires when a subscriber opens an email from your campaigns. This allows you to create engagement-based workflows that respond to subscriber activity.

When It Fires

This trigger activates when:

• A subscriber opens any email sent through WP Outreach
• The tracking pixel in the email is loaded
• Email open tracking is enabled in your settings

Configuration Options

Campaign (Optional)

Filter by specific campaign:

• Any Campaign – Triggers for opens on any email
• Specific Campaign – Only triggers when the specified campaign is opened

Available Data

When this trigger fires, the following merge tags are available:

Merge Tag	Description
{{subscriber.id}}	Subscriber ID
{{subscriber.email}}	Email address
{{subscriber.first_name}}	First name
{{subscriber.last_name}}	Last name
{{campaign.id}}	Campaign ID
{{campaign.name}}	Campaign name
{{campaign.subject}}	Email subject line
{{opened_at}}	Date/time of open

Common Use Cases

1. Lead Scoring – Add a tag like “engaged” when subscribers open emails to track active readers
2. Sales Notifications – Notify sales team when a prospect opens a proposal email
3. Follow-up Sequences – Trigger follow-up content after initial email is opened
4. Engagement Tracking – Move engaged subscribers to a “Hot Leads” list

Pro Tips

• Email opens are tracked via a tiny invisible image – some email clients block these by default
• Combine with “Email Clicked” trigger for more accurate engagement tracking
• Use campaign filtering to create specific workflows for important campaigns
• Consider that open tracking is not 100% accurate due to email client variations