Email Clicked Trigger

The Email Clicked trigger fires when a subscriber clicks any link in your emails. This is one of the strongest engagement signals and allows you to create highly targeted follow-up workflows.

When It Fires

This trigger activates when:

• A subscriber clicks any tracked link in an email
• Link tracking is enabled (default behavior)
• The click is registered through WP Outreach tracking

Configuration Options

Campaign (Optional)

Filter by specific campaign:

• Any Campaign – Triggers for clicks in any email
• Specific Campaign – Only triggers for clicks in the specified campaign

Link URL (Optional)

Filter by specific link:

• Any Link – Triggers for any link click
• Specific URL – Only triggers when a specific link is clicked (supports partial matching)

Available Data

When this trigger fires, the following merge tags are available:

Merge Tag	Description
{{subscriber.id}}	Subscriber ID
{{subscriber.email}}	Email address
{{subscriber.first_name}}	First name
{{subscriber.last_name}}	Last name
{{campaign.id}}	Campaign ID
{{campaign.name}}	Campaign name
{{campaign.subject}}	Email subject line
{{link.url}}	The clicked URL
{{clicked_at}}	Date/time of click

Common Use Cases

1. Interest-Based Tagging – Tag subscribers based on which links they click to segment by interest
2. Product Interest Tracking – When someone clicks a product link, add them to a product-specific follow-up sequence
3. Sales Alerts – Notify sales immediately when a prospect clicks a pricing or demo link
4. Content Preferences – Track which content types generate the most engagement
5. Hot Lead Identification – Move subscribers who click multiple links to a priority list

Pro Tips

• Link clicks are more reliable than opens for measuring engagement
• Use URL filtering to create specific workflows for high-value pages (pricing, demos, etc.)
• Combine with conditions to only trigger once per subscriber per campaign
• Consider adding UTM parameters to links for additional tracking in Google Analytics