Email Campaigns

Email campaigns are the core of WP Outreach. Whether you are sending a one-time newsletter, scheduling future emails, or setting up recurring updates, this guide covers everything you need to know.

Campaign Types

WP Outreach supports three types of campaigns:

One-Time Campaigns

Send immediately or queue for immediate processing. Perfect for:

• Announcements and news
• Product launches
• One-off promotions
• Event invitations

Scheduled Campaigns

Schedule to send at a specific date and time. Ideal for:

• Time-sensitive promotions
• Holiday campaigns
• Launch sequences
• Global audience timing optimization

Recurring Campaigns

Automatically send on a schedule (daily, weekly, monthly). Great for:

• Weekly newsletters
• Monthly roundups
• Digest emails
• Regular updates

Creating a Campaign

Step 1: Start a New Campaign

1. Go to WP Outreach → Campaigns
2. Click the Create Campaign button
3. Enter an internal campaign name (subscribers will not see this)
4. Select the campaign type
5. Click Continue

Step 2: Configure Recipients

Choose who will receive your campaign:

• Select Lists: Choose one or more subscriber lists
• Select Tags: Optionally filter by tags for more precise targeting
• Estimated Recipients: See the total number of subscribers who will receive the email

Step 3: Write Your Email

Configure the email content:

Field	Description	Tips
Subject Line	The email subject recipients see	Keep under 50 characters, be compelling
Preheader	Preview text shown after subject	Expand on the subject, 40-100 characters
From Name	Sender name (optional override)	Use recognizable name or brand
From Email	Sender email (optional override)	Must be verified if using SES

Step 4: Design with the Email Builder

Click Design Email to open the visual editor, or select a pre-built template to start with a design.

The email builder includes:

• Block Palette: Drag and drop content blocks
• Row Layouts: Choose from 8 column arrangements
• Styling Options: Colors, fonts, spacing, backgrounds
• Mobile Preview: See how it looks on phones

See the Email Templates guide for detailed builder instructions.

Scheduling Options

Scheduled Campaigns

When creating a scheduled campaign:

1. Select Scheduled as the campaign type
2. Choose the date and time to send
3. Select your timezone
4. Save the campaign

The campaign will automatically send at the scheduled time via WordPress cron.

Recurring Campaign Configuration

For recurring campaigns, configure:

Setting	Options	Description
Frequency	Daily, Weekly, Monthly	How often to send
Day of Week	Mon-Sun (for weekly)	Which day to send
Day of Month	1-28 (for monthly)	Which date to send
Send Time	HH:MM	Time of day to send
Start Date	Date picker	When to begin sending
End Date	Date picker (optional)	When to stop (leave blank for indefinite)

Sending Campaigns

Test Before Sending

Always send a test email first:

1. Click Send Test Email
2. Enter one or more email addresses (comma-separated)
3. Click Send Test
4. Check the test email in your inbox
5. Verify links, images, and formatting
6. Test on different email clients if possible

Sending the Campaign

When you are ready:

1. Click Send Campaign
2. Review the confirmation dialog:
   • Recipient count
   • Subject line
   • Sender information
3. Click Confirm & Send

The campaign enters the queue and emails are sent in batches via background processing.

Monitoring Progress

While a campaign is sending:

• Status shows as Sending
• Progress bar shows percentage complete
• Real-time counts: Sent, Pending, Failed
• Estimated time remaining

Campaign Management

Pause and Resume

If you need to stop a campaign mid-send:

1. Click the Pause button on the campaign
2. Remaining emails stay in the queue
3. Click Resume when ready to continue

Cancel a Campaign

To permanently stop a campaign:

1. Click the Cancel button
2. Confirm the cancellation
3. Unsent emails are removed from the queue
4. Already-sent emails cannot be recalled

Duplicate a Campaign

Quickly create a similar campaign:

1. Find the campaign in the list
2. Click the Duplicate icon
3. A new draft is created with copied settings
4. Modify as needed and send

Campaign Statistics

After sending, view detailed analytics:

1. Go to WP Outreach → Campaigns
2. Click on the campaign name
3. Select the Statistics tab

Key Metrics

Metric	Description	Industry Average
Open Rate	% of recipients who opened	15-25%
Click Rate	% of recipients who clicked	2-5%
Click-to-Open Rate	% of openers who clicked	10-20%
Unsubscribe Rate	% who unsubscribed	<0.5%
Bounce Rate	% of undeliverable emails	<2%

Link Performance

See which links received the most clicks:

• URL of each link
• Total clicks
• Unique clicks
• Click percentage

Recipient Details

View individual recipient activity:

• Email address
• Delivery status
• Open count and timestamps
• Clicked links

Best Practices

Subject Lines

• Keep under 50 characters for mobile display
• Use action words and create urgency
• Avoid spam trigger words (FREE, URGENT, etc.)
• Personalize when appropriate: “John, check this out”
• A/B test different approaches

Timing

• B2B: Tuesday-Thursday, 10am-2pm
• B2C: Evenings and weekends often perform well
• Consider your audience timezone
• Test different send times to find your optimal window

Content

• Keep emails focused on one main topic
• Use clear call-to-action buttons
• Optimize images for fast loading
• Always include an unsubscribe link
• Test on multiple email clients