Configuration & Settings

WP Outreach offers extensive configuration options to customize the plugin for your specific needs. This guide covers all available settings.

Accessing Settings

Navigate to WP Outreach → Settings in your WordPress admin. The settings are organized into several tabs:

• General – Basic sender information and company details
• License – License key management
• Mailer – Email delivery method selection
• SMTP – SMTP server configuration
• Amazon SES – AWS SES credentials and settings
• Tracking – Open and click tracking options
• Post Subscriptions – Post update notification settings

General Settings

Sender Information

Setting	Description	Example
From Name	The name that appears in the “From” field	Acme Company
From Email	The email address emails are sent from	newsletter@acme.com
Reply-To Email	Where replies are sent (optional)	support@acme.com

Company Information

For CAN-SPAM compliance, you should include your physical address:

Setting	Description
Company Name	Your business or organization name
Address Line 1	Street address
Address Line 2	Suite, floor, etc. (optional)
City	City name
State/Province	State or province
Postal Code	ZIP or postal code
Country	Country name

This information is automatically included in your email footers.

Email Delivery Settings

Choosing a Mailer

Go to Settings → Mailer to choose your email delivery method:

Mailer	Best For	Pros	Cons
WordPress Mail	Testing, small lists	No setup required	Poor deliverability
SMTP	Small to medium lists	Better deliverability	Speed limits
Amazon SES	High volume sending	High deliverability, scalable	AWS account required

Queue Settings

Configure how emails are processed in the background:

Setting	Default	Description
Batch Size	50	Emails processed per cron run
Rate Limit	100/min	Maximum emails per minute
Max Retries	3	Retry attempts for failed emails

Performance Tip: If using Amazon SES, you can increase the batch size to 100-200 for faster sending. For SMTP, keep it lower to avoid connection timeouts.

Tracking Settings

Navigate to Settings → Tracking to configure email analytics:

Open Tracking

When enabled, WP Outreach inserts a tiny invisible pixel in each email. When the recipient opens the email and loads images, the open is recorded.

• Enable Open Tracking: Toggle on/off
• Opens are tracked with first and last open timestamps
• Total open count is recorded for each recipient

Click Tracking

When enabled, all links in your emails are rewritten to pass through the tracking system. This records which links were clicked and by whom.

• Enable Click Tracking: Toggle on/off
• Each unique link click is recorded
• Link performance reports show click counts per URL

Post Subscription Settings

Configure automatic notifications when posts are published or updated:

Setting	Description
Enable Post Subscriptions	Allow subscribers to follow specific posts
Supported Post Types	Which post types can have subscriptions
Notification Template	Email template for update notifications
Notification Delay	Minutes to wait before sending (allows for quick edits)

Cron Configuration

WP Outreach uses WordPress cron for background processing. For high-volume sites, consider using a real cron job:

Using WP-Cron (Default)

Works automatically with no configuration. Processing occurs when visitors load your site.

Using External Cron (Recommended for High Volume)

For more reliable processing, disable WP-Cron and set up a real cron job:

1. Add to wp-config.php: define('DISABLE_WP_CRON', true);
2. Set up a server cron job to run every minute:

* * * * * wget -q -O - https://yoursite.com/wp-cron.php?doing_wp_cron > /dev/null 2>&1

Health Check

WP Outreach includes a health check feature that verifies your configuration:

1. Go to WP Outreach → Settings
2. Scroll to the Health Check section
3. Review the status of each component

A green checkmark indicates the component is working correctly. Yellow or red indicators suggest issues that need attention.